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About the Sports Management Degree Program

On Campus

A sports management degree will provide you with a deep understanding of the business and administration side of the sports industry. The coursework includes a focus on the applied aspects of sports management; a strong focus on leadership and management provides students with the skill set to pursue careers within sports organizations and athletic programs at every level. 

From marketing to event and facility management, you'll be able to select a path that aligns with your goals. Exceptional hands-on internship opportunities will connect you with industry leaders to propel you in the field of your choice.

Sports Management Program at a Glance


Credit Hours

General Studies requirement has been reduced to 30 credit hrs allowing more freedom and making it easier to transfer to bet36365体育.

Degree Received

Sports Management, Bachelor of Science


Per Credit Hour

With the New Nebraskan Scholarship all undergraduate students pay in-state tuition

Samantha Crawford
"The University of Nebraska, Kearney's KSS Department was challenging and provided me with a realistic approach to learning.  The program gave me the foundation to pursue my passion for working in the sports industry.  The knowledge I gained has helped me find a position with the Utah Section PGA immediately after graduation."

Samantha Crawford

Sports Management

What can you do with a Sports Management Degree

Learn more about the types of jobs and common employers that Sports Management graduates work for.


  • Sports marketing specialist
  • Athletic program coordinator
  • University athletics administration
  • Sports Broadcasting
  • Game-day Operations
  • Compliance
  • Ticket sales
  • Sports Event Planning and Management
  • Sports Information
  • Athletic camp manager
  • Fund development


  • Kansas City Chiefs
  • Sporting Kansas City
  • University of Nebraska Lincoln
  • Arizona Coyotes
  • NCAA
  • Rocky Mountain Athletic Conference Office
  • Tri City Storm
  • Creighton University
  • Lincoln Salt Dogs
  • West Coast Conference